Businesses and Facebook

http://www.telegraph.co.uk/technology/facebook/8292744/Facebook-Places-UK-Deals-Starbucks-O2-and-Yo-Sushi-sign-up.html

An uprising way for businesses to monitor their customers is the new facebook app, which detects whereabouts a user is when logging into the site via their mobile phones. Popularity in the application has major businesses, such as o2, Starbucks and Yo! Sushi joining. High successful businesses, such as the ones mentioned previously, benefit a lot from using social networking sites such as facebook, especially if they are aiming to reach the young generation. Showing common interest with their consumers and creating an interactive way to communicate with them builds on brand awareness and brand perception. At the end of the day, business or consumer, who wants to fall behind the trend?

Included in the article, businesses using this application are rewarding their customers for joining and committing to them. This is a great way of creating loyalty and trust between the brand and the consumer, and lets be realistic, if there is a prize involved you are more likely to join!

Social media is an element that, we can almost say, controls our lives nowadays. With facts such as ‘people spending over 700 billion minutes per month on Facebook’, you know that is one trend you don’t want to be isolated from!! Social media is rapidly rising globally and seems to be the most effective way for a business to reach its audience faster than ever. So, if you keep hearing about businesses competing over facebook popularity, don’t be surprised!