I have always rated O2 as one of my top brands; partly because I have been under their custom for 10 odd years now. But this summer, they have truly out-done themselves by introducing their '62 days of summer' scheme. See, for me, this scheme has reassured me why I am such a loyal customer to this bubbly company.
Despite the minor screw ups with their service, O2, unlike many other phone companies, know how to be respectful to their audience and reward them for what they deserve. For those of you who are not yet familiar with the scheme, O2 from July through to the end of August are celebrating 62 days of summer with bigger and better offers, more exclusive experiences and more incredible giveaways than ever before. This includes freebees, entries to numerous competitions and exclusive discounts off many products and shops.
Looking at this scheme from a communications point of view, it is a brilliant idea not only for simultaneous relationship building with their millions of customers, but staying connected with them through unlimited platforms. The offers touch on every type of consumer, from female to male, individual to family, single to married and beyond. Some may consider this somewhat of a promotion, but it is an idea that has outdone their competitors and merged their audience together, considering a little bit for everyone. Absolutely brilliant!
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